The Information Refinery, provides a variety of data marketing services designed to help organizations, and companies to market their goods and services in a relevant and efficient way. Our solutions, many of which are described on this website, are used through direct mail, email, online, and other marketing channels.
1. Information That We Collect and Use in Our Services
In order to provide our Services, we receive data, including personal information, from a variety of sources, including from websites, public sources, data compilers and other data owners.
The information often includes various contact information, such as name, address, email address and telephone number. It also includes demographic information about individuals, professional information, including occupation and job title or job history, demographic information, such as gender, age or age range, level of education or likely income range, online identifiers (such as cookie or mobile ad IDs), and IP addresses.
The Information Refinery also receives information through this website (and any other website we operate), and through corporate interactions and events.
2. How We Use the Information
The Information Refinery uses the Information for a range of purposes, including the following:
As Part of Our Services:
Data Marketing Services. Our Services include providing marketing information to our customers, generally regarding which customers or prospective customers are most likely to be interested (or disinterested) in certain offers. Our customers include (but are not limited to) brands and agencies and various marketing data platforms that help them to market and advertise to their own customers (and prospective customers); our customers also include other data compilers, who work with their own customers.
We use the infrastructure and technology of either our Customers or our own service providers to help our Customers send and target (and measure and analyze) their email campaigns.
To Operate Our Services:
We also use the Information for our own internal purposes – such as to improve, test, update and verify our own database; develop new products; operate, analyze, improve and secure our Services and our databases and servers.
3. How We Share Information with Third Parties, including Service Providers
The Information Refinery may share the Information with customers, marketing services and platforms, as well as service providers that help us to provide the Services we've described above (or other services we may add in the future).
This includes sharing in the following ways:
With Our Customers: As described above, we license the Information in various ways to our customers (and something to partners and resellers, who license the Information to their customer), when we provide our Services. We may sometimes share the Information with those Customers' service providers (for instance, a provider that prints or sends mailings or email for a Customer).
With Email Platforms:
We share our Customers' data (but sometimes our own) with email platforms, for the purpose of targeting, measuring, sending and analyzing email campaigns.
With Our Partners:
We may also share the Information, including personally identifiable information (such as contact information) and Audience Segments, with business and data partners to help to tailor marketing and advertising campaigns and other communications. Likewise, we may share the information with those partners for analytical purposes, including to help those parties measure campaign performance, inform future campaigns, or to handle, analyze, or segregate this Information – generally on our or our customers' behalf, but sometimes to help those parties' own customers.
With Our Service Providers:
We share the Information with a variety of service providers in order to operate, protect and advertise our Services and maintain our website(s). For instance, we may share the Information with hosting providers, tech and customer support providers, marketing and advertising solution vendors, other data providers (such as to enhance or verify our Information), security providers, billing and payment vendors (as to our business to business information), and other companies that help us operate, improve or develop the Services.
As required by law or to protect any person or entity:
The Information Refinery may disclose Information if we believe that such disclosure is necessary to (a) comply in good faith with relevant laws or to respond to subpoenas or warrants served on us; or (b) to protect or otherwise defend the rights, property or safety of The Information Refinery, our customers, or any other person or entity.
4. Your Marketing and Opt-Out Choices
There are multiple ways that you can opt-out of having the Information used to market to you:
First, you may contact us directly to have your personal information removed from our database. When you do this, please provide your current address, your email address, and any prior home or email addresses you would like "opted out" of our marketing databases. Or if you prefer you can email us at firstname.lastname@example.org.
The Information Refinery, LLC
1200 MacArthur Blvd, Suite 104
Mahwah, NJ 07430
We will then in most cases remove your personal information from our active marketing databases within 30 business days, from the time we received the opt-out request If you would like to opt-out of direct mail advertising in general, we recommend that you visit the DMA Choice website, at dmachoice.thedma.org. The DMA Choice service is run by the Direct Marketing Association and allows you to follow few easy steps to ensure that your marketing preferences are honored.
If you wish to opt out of online targeted ads (sometimes referred to as "interest-based" or "personalized" advertising), you can also visit the opt-out portals operated the industry groups the National Advertising Initiative (NAI) or the Digital Advertising Alliance (DAA), and you can learn more about how those opt-outs work on those linked web pages. Please note that these online opt-outs are cookie-based (unlike The Information Refinery's direct opt-out. Thus, if you browse the web from multiple browsers or devices, you will need to opt out from each browser and/or device, and for the same reason, if you change browsers or clear your browser cookie cache, you will need to perform this opt-out function again. Opting-out in this way will not prevent you from seeing all types of online ads; it generally will prevent targeted ads customized to what advertisers think may be most likely to be relevant and of interest to you.
If we market to you by email, in our corporate capacity – such as if you are a customer or prospective customer of ours and we send information about our Services — you may "unsubscribe" from our marketing emails by replying with "remove" in the subject line.
We also may share any of the personal information we collect as follows:
Sharing In Event of a Corporate Transaction:
We may also share personal information in the event of a major corporate transaction, including for example a merger, investment, acquisition, reorganization, consolidation, bankruptcy, liquidation, or sale of some or all of our assets, or for purposes of due diligence connected with any such transaction.
Sharing With Service Providers:
We share any personal information we collect with our service providers, which may include (for instance) providers involved in tech or customer support, operations, web or data hosting, billing, accounting, security, marketing, data management, validation, enhancement or hygiene, or otherwise assisting us to provide, develop, maintain and improve our services.
Sharing of Aggregate Information:
We may aggregate and/or de-identify any information collected so that such information can no longer be linked to you or your device ("Aggregate/De-Identified Information"). We may use Aggregate/De-Identified Information for any purpose, including without limitation for research and marketing purposes, and may also share such data with any third parties, including advertisers, promotional partners, and sponsors, in our discretion.